In the luxury real estate market, timing is everything. When a property first hits the market, it attracts the most attention—buyers, agents, and investors are watching for fresh listings. But what happens when a luxury home stays on the market for more than 90 days? It becomes “still listed,” and that shift can change the dynamics for both buyers and sellers.
Why Luxury Homes Sit on the Market Beyond 90 Days
Even stunning luxury homes can linger on the market. Here are some common reasons why:
- Pricing Too High
Luxury buyers are savvy. If the home is priced above recent comparable sales—or doesn’t match the perceived value—it can stall interest. - Limited Buyer Pool
The higher the price point, the smaller the number of potential buyers. Even in strong markets, luxury homes naturally take longer to sell. - Presentation Gaps
Professional staging, photography, and marketing matter. In the luxury segment, buyers expect homes to look and feel exceptional. - Market Conditions
Shifts in interest rates, stock market trends, or global economic uncertainty can slow down decision-making among luxury buyers.
The Buyer Advantage: Opportunity in Still-Listed Homes
For buyers, a luxury property that has been on the market for 90 days or more can mean hidden opportunity:
- Negotiation Power – Sellers may be more open to price adjustments or favorable terms.
- Less Competition – Early excitement has passed, meaning fewer bidding wars.
- Hidden Gems – Sometimes, the only thing keeping a home from selling is exposure. A savvy buyer can uncover a standout property overlooked by others.
How Sellers Can Avoid the “Still Listed” Stage
While some homes naturally take longer to sell, there are steps homeowners can take early to improve their odds of selling before the 90-day mark:
- Price Strategically from the Start – Work with your agent to set a price that reflects current market data and buyer expectations.
- Invest in Presentation – Staging, high-end photography, and video tours create the emotional connection luxury buyers look for.
- Market Aggressively – Targeted online campaigns, luxury networks, and curated platforms like StillListed can give your property the visibility it needs.
- Stay Flexible – Be open to feedback, and adjust strategy quickly if the home isn’t gaining traction in the first 30 days.
Final Thoughts
In the luxury market, a listing that lingers past 90 days isn’t necessarily a problem—it’s an opportunity. For buyers, it may mean a chance to negotiate and secure a property at greater value. For sellers, it’s a signal to adjust pricing, presentation, or marketing before momentum slows.
At StillListed, we specialize in giving luxury homes renewed visibility, helping buyers find opportunities others miss, and connecting sellers with the audience their property deserves.